When branching out to educational institutions, content must be perfect.

It should get across what it needs, in a way that can be understood by different age groups and levels of literacy.

But how can you actually do this? Let’s see…

Creating Engaging Content

If you’re targeting these brochures to students, of any age, keep them entertained (yes, this also includes teenagers).

Multimedia elements are a great way to pique interest, whether with images, videos and links.

With a static paper brochure, you would never be able to do it:

  • Multimedia: High-quality images, infographics and videos. Visuals can capture people’s attention and convey information more effectively.
  • Interactive features: Include clickable links to websites, social media, or specific brochure pages.
  • Embedded forms: If promoting courses or programs, embed registration forms to streamline enrolment.

Mobile Optimisation

Most people will want to access your brochure on their phone or tablet, so it must function well and look the part.

Consider these:

Responsive Design:

  • This automatically adjusts the layout and content to fit various screen sizes.
  • It gives a universal experience of user-friendliness.


  • Test the brochures on different devices and browsers to identify any issues and make necessary changes.


Accessibility is key when creating content for education.

Make sure that it is accessible to all, including those with disabilities.

You should take into account the age group you are targeting, as well as the likelihood of children with ADHD or ASD, as certain things could be too visually or auditorily overwhelming.

Here are some accessibility practices:

  • Alt Text: For all images and graphics so screen readers can convey the information to the visually impaired.
  • Readable Fonts: Avoid decorative of distractive fonts and use contrast between text and background colours.
  • Keyboard Navigation: Make sure that your brochure can be viewed by using keyboard commands alone, as some people with disabilities rely on keyboards.

Distribution Channels

Now that you have created a captivating and accessible digital brochure, hopefully, it’s time to get distributing!

It’s so important to do this effectively:

School Website:

Feature it on your school site, making it easily accessible to anyone visiting the site.

Social Media:

Share links to your brochures on your institution’s social media platforms to reach a wider audience.

Email Marketing:

Send digital brochures as attachments or links in email campaigns to students, parents and other stakeholders.

Analytics and Feeback

Digital brochures give you all the good stuff that paper ones don’t: numbers to crunch!

You can use analytics tools to measure:

Page Views: Which pages are most popular? What are people’s interests?

Click-through Rates: How often people click on links to measure engagement.

Conversion Rates: If you have enrollment forms etc, track how many people actually follow through and use them.

Feedback Forms: Get the feedback directly from your readers to make improvements.

End of Class

Digital brochures are a great way to get across to students, teachers and parents alike.

As long as you do all your homework, it should be fine.

If you can’t find the time, Toast can help you create the best brochure for your needs: We’ll do the homework for you, and we don’t make up the answers.

So get in touch today, and we’ll help you make a kickass digital brochure.

Do you need help with digital brochiures?

If you would like to discuss your digital brochure requirements, call us on 01295 266644 or complete the form and we'll get in touch.