Social media is the be-all and end-all to branching out with your content.
Parading your digital brochure around on the Internet is not only great for exposure, but great for the credibility of your content.
If your brand has social media accounts, you look more reputable.
People will get involved, like, share, and comment if it’s up to scratch.
Choose the Right Social Media Platforms
It’s crucial to choose the appropriate social media.
Make sure the platform aligns with your target audience and business goals.
Instagram, Twitter, TikTok, LinkedIn, and Pinterest are popular choices.
Each one has its own strengths, so tailor your approach to suit them and your audience’s preferences.
Optimise
Consider the following tips:
- Compress images: Reduce the file size of images without compromising quality, improving loading times and user experience.
- Use clickable elements: Make sure any links or calls to action within your brochure are clickable digitally.
- Mobile responsive: Ensure it looks great and functions well on different devices, especially mobiles.
Share the Brochure as a PDF
The most compatible and widely accepted format for digital brochures is PDF.
Most social media platforms support sharing PDFs, making it easy for people to view and interact without content.
Convert your brochure to PDF format and save it at a good appropriate file size to avoid any issues with uploads.
Utilise Instagram and Pinterest Stories
Stories are great platforms for visual storytelling.
However, they don’t directly support PDFs.
To share your brochure on these platforms, convert key pages into images and create a series of story posts.
You can add swipe-up links on Instagram stories, or include a link in your bio that sends people to the full source.
Host on Cloud Storage
If your brochure is too large for direct or if you want more control over the sharing experience: host on the Cloud.
Like Google Drive, Dropbox or Microsoft OneDrive.
Generate a shareable link and post it across your social accounts.
Collaborate with Influencers
Influencers can significantly extend the reach of your content.
Partner with influencers in your niche and provide them with your brochure to share with their followers.
This can introduce your brand to a wider audience and add credibility to what you’re offering.
Monitor and Engage
Once it’s up on social media, don’t forget to monitor its performance.
Pay attention to metrics such as views, shares, comments and clicks on any embedded links.
Try and respond to comments and engage with users who interact with your content.
Encourage users to share your brochure with their networks to increase its visibility.
It’s That Simple
If you’re not the most technologically advanced person, and you run a growing business, it could be worth employing someone to manage your social media.
They will know what to look out for and how to design content to impact the biggest reach.
A lot of people tend to spend hours on social media per day, so don’t miss out on making your digital brochure an online sensation.
