Why create a digital brochure that stands out?
Whether you’re a small business owner, a marketing professional, or just someone looking to create an eye-catching digital brochure, the key to success is creating content that stands out. The right digital brochure can be a powerful marketing tool that engages your audience and delivers your message effectively. We’ve got tips and tricks to make sure your next digital brochure hits the spot.
First things first.
Before you begin creating your digital brochure, the first (and arguably most important) is to clarify your purpose and target audience. Understanding the objectives of your brochure and the preferences of your audience will guide the entire project – your content, design, and overall approach. Are you promoting a product, providing information, or showcasing your services? Knowing your purpose will ensure that your brochure has a clear focus.
Which digital format?
Digital brochures can come in various formats, such as PDFs, interactive websites, or mobile apps. Select the format that best suits your content and audience. For simple brochures, a PDF may suffice, while interactive brochures can be more engaging and suitable for multimedia-rich content. Keep in mind that the chosen format should be compatible with the devices your audience is likely to use to access it.
Relevant Content
Your content is the heart of your digital brochure. It should be informative, concise, and engaging. Use clear, simple language that your audience can understand easily. Highlight the benefits of your product or service and address the needs of your target audience. This should be complemented by high-quality images and graphics. Use a consistent colour scheme, typography, and layout to maintain a professional and cohesive look. Make sure the design is user-friendly and that the content is easy to read and navigate. Visual hierarchy is also essential; place the key information and visuals where they are most likely to be seen.
Make your move
To make your digital brochure more engaging, consider adding interactive elements. You can include links to relevant web pages, videos, or other digital assets. Interactive features can help your audience explore your content in a more immersive way. Just be sure not to overdo it, as too much interactivity can overwhelm the reader and increase file sizes.
In 2023, 87% of UK adults own a smartphone for accessing the internet, so ensuring your digital brochure is mobile-responsive is non-negotiable. Your audience will likely access your brochure on various devices, and a responsive design will adapt to different screen sizes and provide a seamless user experience.
Proof properly
Before you release your digital brochure to the public, thoroughly test it to ensure all links work correctly and the content displays as intended. Additionally, proofread the content to eliminate any typos or grammatical errors. A professional, error-free brochure instils confidence in your audience.
Creating a digital brochure is just the first step; you also need a strategy for distributing it to your target audience. Utilise your website, social media platforms, email marketing, and other relevant channels to reach your audience effectively. Consider the timing of your distribution to maximise visibility and impact.
Measure impact
The final step is to measure its effectiveness. Once your digital brochure is out there, track its performance. Utilise tools like Google Analytics to measure the engagement and conversion rates. This data will help you understand what works and what doesn’t. Use the insights to refine your future digital brochures and continually improve your marketing efforts.
By defining your purpose, choosing the suitable format, focusing on content and design, and adopting a mobile-responsive approach, you can create a digital brochure that not only captures attention but also delivers your message effectively. Keep refining your approach, and you’ll find that your digital brochures become a valuable asset in your marketing toolkit.
How we can help
Toast Design is a full-service design and marketing agency. We offer branding, good old graphic design, digital brochures and website design and build. We’ve been designing brochures for over 25 years and would love to share our expertise.
