Search engine rankings can make or break your success.

If you want your digital brochure to do well online, you need to optimise it.

No arguing, just get it done.

It’s useful to have routines when creating online projects, and incorporating SEO is a good habit to get into.

So, let’s take a look at what you can do to optimise your digital brochure.

Content is Key, Even in Brochures:
  • Like SEO on web pages, your brochure content plays an important role.
  • Proofread your content and see if it’s relevant and valuable.
  • Use interesting headlines, descriptive subheadings, and concise but informative text.
  • Include keywords naturally to help improve its search engine visibility.
  • Allow people to share what they’ve seen on your site.
  • When users share on social media or in group chats, it increases your visibility.
  • More people will be inclined to visit your site, and your SEO score will organically improve.
Optimise Metadata:
  • An SEO essential.
  • Metadata provides search engines with information about your digital brochure.
  • Customise the meta title and description to accurately reflect the content and keywords.
  • Ideally, keep the title under 60 characters, and the description within 150-160 characters.
Use Keywords Strategically:
  • Figure out what your target audience is searching for, using software like SEMrush can help.
  • Keyword research allows you to find high-volume and low-competition words that you can use to help improve your brochure’s ranking.
  • Use them in headings, subheadings, captions, and through the body text.
  • Do not fall victim to keyword stuffing! Search engines could penalise you for it.
Ensure Mobile Responsiveness:
  • People tend to use their phones for everything.
  • That means you need to make sure your brochure has a responsive design, so it looks good on any device.
  • Google (and other search engines) prioritise mobile-friendly content, and if your brochure works on them, you’ll probably rank higher.
Host It on Your Website:
  • Embedding the digital brochure directly on your site is great SEO practice.
  • You increase the amount of time users spend on your site, which tells search engines your content is valuable and relevant.
  • Eventually, it’ll positively impact your rankings.
Create a Landing Page:
  • What’s the harm in making a landing page for your brochure?
  • You can optimise it with relevant keywords, meta tags and a clear call-to-action.
  • It improves the SEO but it also makes it easier for visitors to find and engage with your content.
Build Backlinks:
  • This builds your brochure’s authority and SEO.
  • Reach out to relevant websites and influencers in your industry and ask if they could link to your brochure.
  • High-quality backlinks from reputable sources help your content be seen as trustworthy.

Final Thoughts

It’s important to acknowledge SEO, regardless of the project you’re working on. 

Remember, a well-optimised brochure not only improves search engine rankings but also attracts traffic, engages potential customers, and drives valuable conversions.

If you think SEO help could benefit your brochure, we offer assistance services, take a look if you are interested.

Do you need help with digital brochures?

If you would like to discuss your digital brochure requirements, call us on 01295 266644 or complete the form and we'll get in touch.