Online trends change every single day and it’s absurd.
It means that you really need to be doing something good to catch people’s attention.
Brands need to be able to keep up with the pace of change and create innovative digital brochures and engaging content to move with it.
So, try not to get stuck in the past.
What are the Practices to Get Into?
Visual Storytelling:
- People are naturally judgemental and are convinced that if they don’t like what they see at first glance, they won’t like it at all.
- Use high-quality images, graphics and videos that align with your brand’s identity and narrative.
- Lead people through your brochure and harness visuals to convey emotion, and evoke interest.
- Create a connection with your audience.
Interactive Elements:
- Internet users like feeling that they’re a part of something.
- Add animated infographics, clickables, image galleries and embedded audio or video content.
- Be imaginative with it, and try and give audiences a new experience:
- They’ll remember the brochure and your brand.
Responsive Design:
- Make sure your brochure can adapt to different screen sizes and orientations.
- Before releasing your design, test it out on various phones, tablets and monitors.
- A responsive digital brochure is accessible and readable, regardless of the user’s device.
- It can seriously affect audience engagement.
Simple Navigation:
- If you want success, go for something intuitive and user-friendly.
- Keep the navigation clear and simple so users can access sections easily.
- Avoid clutter, and make information easy to see.
- A table of contents or a navigation menu could help.
Brand Consistency:
- Match your brochure with your brand identity, so people know who you are!
- Use your brand colours, fonts, and logo for cohesion.
- It establishes trust, professionalism and authenticity, so audiences can accurately identify your brand.
Optimise for Performance:
- A visually stunning brochure is great, but what good is it if it takes ages to load?
- Optimise images and other media files to reduce file sizes without compromising quality.
- Do this especially on mobile devices, where users typically have less patience for slow-loading content.
Accessibility Considerations:
- An inclusive digital brochure is designed with accessibility in mind.
- Make it accessible to people with disabilities, including those using screen readers.
- Use alt text for images and provide transcripts for multimedia content.
- Ensure that interactive elements can be operated by a keyboard.
Final Thoughts
As a designer, you should always be thinking about new ways to do things.
This is just an outline to stick to but add your own flare whilst keeping them in mind.
If you need any extra guidance or just want someone else to do it for you (we don’t blame you), reach out to Toast.
