Digital brochures can be more environmentally friendly than printed ones for several reasons.
First and foremost, the production of printed materials requires the use of paper, ink, and other physical resources.
These resources must be extracted from natural resources, often through processes that can have negative environmental impacts, such as deforestation.
Pixels and MB’s
Digital brochures are the opposite; they do not require any physical materials at all to exist, making their production significantly more environmentally friendly (they do, however, require physical materials to make them).
In addition to the resources required for production, the transportation of printed materials also has an environmental impact.
Printed brochures must be shipped to their destination, which requires fossil fuels and generates greenhouse gas emissions.
Digital brochures can be easily shared and accessed online, eliminating the need for transportation and the associated environmental impact.
Easier to Update
Printed materials also have a shorter lifespan than digital ones. Once a printed brochure is no longer needed, it is often discarded, ending up in landfills where it can take decades to break down. Digital brochures, on the other hand, can be easily saved and accessed for years to come, reducing the need for constant re-printing and waste.
Finally, digital brochures offer a more efficient use of resources overall.
They can be easily accessed and shared with a large audience, eliminating the need to print multiple copies for distribution. This not only reduces the environmental impact of production but also saves resources and money in the long run.
Digital brochures are more environmentally friendly than printed ones due to the resources required for production, transportation, and disposal, as well as their longer lifespan and more efficient use of resources.
Individuals and businesses can significantly reduce their environmental impact by choosing digital over printed materials and contribute to a more sustainable future.
Fit For Purpose
One other thing that should be considered is your market. Whilst there are many environmental benefits to going digital, printed brochures can be more accessible, especially if your market is more senior. It’s important to remember that while we try to take everything digital, a large number of people simply don’t have access to the technology required to view a digital brochure.
Should this be the case, you can look into green alternatives in the print world to support your digital brochure design.
