What’s the deal?
Digital brochures have become an essential marketing tool for businesses to showcase their products and services aesthetically pleasing and engagingly. However, creating an effective digital brochure requires careful attention to design elements and user experience.
In this post, we will discuss five common mistakes to avoid in digital brochure design to ensure that your brochure captures attention and delivers its intended message.
Here are our top 5 mistakes to avoid in digital brochure design:
Cluttered Layout:
Remember, less is more!
One of the biggest mistakes in digital brochure design is cluttering the layout with excessive text, images, and graphics.
A cluttered design overwhelms the reader and makes it difficult for them to take in the key information.
Instead, aim for a clean, organised layout that emphasises your key messages and makes navigation easy.
Poor Typography:
Typography plays a crucial role. Using too many different or illegible fonts can make your brochure look unprofessional and hard to read.
Stick to two or three complementary fonts that are easily readable on both desktop and mobile devices.
Ensure proper font sizes and spacing to enhance readability and maintain consistency throughout the brochure.
Lack of Visual Hierarchy:
Visual hierarchy is the arrangement of elements within a design. Failing to establish a clear visual hierarchy in your digital brochure can confuse the reader and lessen the impact of your message.
Use techniques like size, colour, and contrast to guide the viewer’s attention to the most important elements and create a logical flow of information.
This will help your audience navigate the brochure effortlessly and absorb the content more effectively.
Ignoring Responsive Design:
In today’s mobile-centric world, it is crucial to design digital brochures that are optimised for various screen sizes and devices.
Ignoring responsive design can create a poor user experience. Ensure that your brochure is mobile-friendly and adapts seamlessly to different screen sizes.
Test your design on multiple devices and platforms to guarantee a consistent and user-friendly experience for all users.
Neglecting Call-to-Action (CTA):
A digital brochure serves as a powerful marketing tool, and without a clear and compelling call-to-action, its effectiveness decreases significantly.
Neglecting to include a CTA or making it difficult to locate could result in missed opportunities. Place it strategically throughout the brochure, making it prominent and easy to find.
Use persuasive language and create a sense of urgency to encourage readers to take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting your business.
Conclusion:
Avoiding these common mistakes in digital brochure design will significantly enhance the impact and effectiveness of your marketing efforts.
By following this advice, you’ll be able to create engaging digital brochures that effectively convey your message and drive desired actions from your target audience.
If you are unsure about how to start creating the best digital brochure for you or your business, reach out to us here at Toast. We can provide professional help and an extremely well-qualified opinion.
Talk to us today on 01295 266644
