Where do you start in creating an interactive digital brochure?
Creating an interactive digital brochure for your product can be an engaging way to showcase its features and reach out to a new audience. It can be considerably more cost-effective than creating a traditional print brochure, and you also have the benefit of being able to make revisions in the future without shelling out for another print run.
Trust the process
The prospect can be daunting if you’ve never created a digital brochure before, but it might just be the best decision you make this year.
Here’s a step-by-step guide to guide you through the process.
1: Define your objectives and content
- Define Goals: Determine the brochure’s purpose—whether it’s for sales, education, promotion or information.
- Identify Audience: Understand your target audience and tailor the content accordingly.
- Gather Content: Collect high-quality images, product descriptions, videos, testimonials, and any other relevant information.
2: Choose a platform or tool
- Select Software: Choose a platform or tool to create your digital brochure. Options include Adobe InDesign, Canva, or online brochure makers like Lucidpress or Flipsnack.
- Consider Interactivity: Look for features that allow embedding videos, links, buttons, or interactive elements.
Have we lost you at this point? Toast Design can help at every stage of digital brochure design, from concept to amendments. Just give us a shout.
3: Design and layout
- Visual Elements: Incorporate high-resolution images, infographics, and compelling visuals.
- Interactive Elements: Add interactive features like clickable buttons, hyperlinks, embedded videos, or animations to allow users to get involved.
- Keep it User-Friendly: Make sure the design is intuitive and easy to navigate.
4: Content integration
- Write Compelling Copy: Content is king. Craft concise yet persuasive copy for product descriptions, benefits, and calls to action.
- Incorporate Multimedia: Embed videos demonstrating the product’s use or customer testimonials to enhance audience engagement.
- Use Hyperlinks: Link to relevant pages, websites, or additional resources for easy access to more information.
5: Test and review
- Proofread: Check for spelling, grammar, and formatting errors.
- Functionality Test: Ensure all interactive elements work smoothly across different devices and platforms.
- User Feedback: Seek input from a small group to gather feedback on usability and effectiveness.
6: Publish and distribute
- Export and Save: Export the brochure in a suitable format, like PDF or HTML5, ensuring device compatibility. Here’s more information if you’re not sure about formats.
- Choose Distribution Channels: Share it via your website, social media, email newsletters, or digital marketing campaigns.
- Track Performance: Monitor metrics like views, click-through rates, and engagement to assess its effectiveness.
7: Update and maintain
- Regularly Update: We’re not done yet! Keep the brochure updated with new product features, testimonials, or any changes.
- Collect Analytics: Analyse user interactions and feedback to make necessary improvements.
- Stay Relevant: Ensure the content remains relevant to your audience’s needs and preferences.
In conclusion
By following these steps, you can create an engaging and interactive digital brochure that effectively showcases your product’s strengths and benefits. But you don’t have to go it alone. Toast Design can help you create your digital brochure, whether it’s your first one or your fiftieth.
