If you are marketing with a digital brochure, it’s actually far easier to track conversions as links in the brochure are live URLs.
Tracking links coming into your website will let you see just how effective each page of the brochure is at converting new business.
There are several ways to track conversions from digital brochures:
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Tracking links: By adding unique tracking links to the digital brochure, you can track how many people click through to your website or landing page. You can use tools like Google Analytics or Bitly to track clicks on these links.
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Call tracking: By including unique phone numbers on the digital brochure, you can track how many people called the number. Services like CallRail or DialogTech provide call tracking solutions that can be integrated with your website and marketing campaigns.
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QR codes: You can include QR codes on the digital brochure that lead to a specific landing page or website. Then use QR code scanning apps to track the scan, as well as the resulting conversion.
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Form tracking: By including a form on the digital brochure and tracking the submissions, you can track conversion for lead generation. You can use marketing automation platforms like Marketo or Pardot, to track the submissions.
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Utilize a CRM: Utilizing a CRM like Salesforce, or Hubspot, you can assign specific links, phone numbers, and forms to track conversions associated with the digital brochure.
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Pixel tracking: adding a tracking pixel (a small transparent image) on the landing page or website. You can use this to track how many people viewed your website after viewing the digital brochure.
These are just a few examples of how to track conversions from digital brochures. The specific tracking method you choose will depend on the goals of your campaign and the capabilities of your marketing and analytics tools.
Knowing what works and what doesn’t work is crucial to the success of your marketing efforts.
Taking the time to enable tracking from your digital and online brochures will give you insights into how well your digital brochures are converting.
