Digital publishing and technology

Articles about digital publishing and the technologies you can use

Why interactive features only work when they support a clear goal, and how to keep interactivity purposeful rather than decorative.

Why overdesigned brochures confuse readers, and how simplicity and white space help a brochure’s message land.

Clearing up the common misconception that a digital brochure is simply a PDF with hyperlinks added.

How sound and audio elements can add emotional impact to a digital brochure, drawing on multimedia research.

How analytics can reveal what’s working in a digital brochure strategy and guide data-driven improvements.

What drives the cost of producing a digital brochure and why understanding these factors matters for budgeting.

A guide to using digital brochures in real estate marketing, helping estate agents showcase properties visually.

Why mobile responsiveness matters for digital brochures, with data on how much web traffic now comes from mobile.

Why watching analytics is key to improving a digital brochure strategy in a market saturated with branded content.

Why and how to convert a physical brochure into digital format, covering the cost, sustainability and sharing benefits.

A step-by-step guide to creating a digital brochure in PDF format, starting with choosing the right design software.

How to optimise a digital brochure for search, from strong headlines and keywords to encouraging social shares.

Whether video content can be embedded in a digital brochure, and how video marketing has shaped brochure design.

A look at the software options for creating digital brochures in-house or with a professional designer.

An overview of tracking methods, from unique links to QR codes, that measure how well a digital brochure converts.

A practical guide to converting a printed brochure into a PDF, including scanning tips and format options depending on scope.

An explainer on the EPUB e-book format, its fixed and fluid layout options, and how it applies to digital brochures.

An explainer on PDF interactive brochures, a standard PDF format enhanced with added interactive features.

What a PDF brochure is and why it remains the most common and widely shared digital brochure format.