Interactive Sales Brochure Design
Turn your sales brochure into an interactive digital experience
An interactive sales brochure can do far more than present information.
It can help prospects explore, understand and engage with your offer.
Unlike a conventional PDF, an interactive sales brochure can combine design, navigation, video, animation, forms, clickable content and calls to action in a browser-based experience.
That means your brochure can behave more like a focused sales website than a static document.
It can guide prospects through your proposition, reveal additional information when they need it, demonstrate products or services, answer common questions and create clear routes to enquiry.
At Toast, we design interactive sales brochures around the sales journey rather than simply adding digital effects to existing pages.
What makes a sales brochure genuinely interactive?
Interactivity should make the brochure more useful, not simply more animated.
The best interactive sales brochures respond to what the reader wants to know. They allow people to move through content in their own way, explore details, watch demonstrations, compare options and take action without leaving the experience.
Interactive navigation
Give readers control over how they explore the brochure rather than forcing them through a fixed sequence of pages.
- Clickable contents and menus
- Jump links between sections
- Tabbed or layered content
- Expandable information
- Product or service categories
- Guided journeys
Good navigation makes larger or more complex sales brochures easier to use and helps different audiences get to the information that matters to them faster.
Best for: complex propositions, multiple products or services, sector-specific content and brochures used by different types of buyer.
Rich interactive content
Bring information to life using content that a conventional brochure cannot provide.
- Embedded video
- Animation
- Interactive diagrams
- Before-and-after content
- Image galleries
- Data visualisation
- Forms and enquiries
- Downloads and external links
These features can demonstrate, explain and prove your proposition without overloading the page with copy.
Best for: demonstrations, technical information, visual products, complex processes, case studies and sales presentations.
What can an interactive sales brochure do?
The value of interactivity is not the technology itself. It is what the technology enables your sales brochure to do.
| Capability | Conventional PDF | Interactive Sales Brochure |
| Clickable navigation | Limited | ✓ |
| Embedded video | Limited / linked | ✓ |
| Animation | ✓ | |
| Interactive diagrams | ✓ | |
| Expandable content | ✓ | |
| Image galleries | Limited | ✓ |
| Forms and enquiries | Linked | ✓ |
| Data visualisation | Static | ✓ |
| Guided content journeys | Limited | ✓ |
| Browser-based experience | ✓ | |
| Direct calls to action | ✓ | ✓ |
We focus on the interactions that improve understanding, engagement and action.
What should an interactive sales brochure help your audience do?
A good interactive brochure gives the reader more control while making the sales message easier to understand.
Depending on your proposition, it can help people:
Explore
Let prospects move directly to the products, services, sectors or topics that are relevant to them.
Understand
Use animation, diagrams, video and progressive content to explain complex ideas without overwhelming the reader.
Compare
Help buyers compare options, features, packages, applications or solutions more easily.
Experience
Use visual and interactive content to demonstrate something that is difficult to communicate with words and static images alone.
Build confidence
Bring case studies, testimonials, statistics, accreditations and supporting evidence into the sales journey at the right point.
Take action
Make it easy to enquire, book a meeting, request a quote, download information or continue to another part of your website.
Interactivity starts with the sales journey
We do not begin by asking what we can animate.
We begin by looking at the people using the brochure, the information they need and the actions you want them to take.
That lets us identify where interactivity genuinely improves the experience and where straightforward content is the better choice.
- Who is using the brochure?
- What are they trying to find out?
- Which content needs more explanation?
- Where would video or animation make something clearer?
- Could the reader benefit from comparing or filtering information?
- What should happen when they are ready to act?
Where can interactive sales brochures be used?
An interactive brochure can support far more than a single download.
Because it is browser-based and shared with a link, the same experience can work across sales, marketing, presentations and business development.
Sales presentations
Use the brochure live in meetings to move between relevant sections, demonstrate features, show video and support the sales conversation.
Follow-up after enquiries
Send prospects a focused interactive resource they can explore in their own time after speaking to your sales team.
Website and landing pages
Link directly to the brochure, embed it where appropriate or use it as a richer destination from campaigns and service pages.
Product and service demonstrations
Use video, animation, hotspots and interactive diagrams to explain how something works or demonstrate its value.
Events and exhibitions
Run the brochure on tablets or touchscreens, or give visitors access instantly using a QR code.
Campaigns and lead generation
Build an interactive publication around a proposition, sector, product launch or campaign and connect it directly to enquiry routes.
Remote selling
Give sales teams a polished digital tool they can screen-share during online meetings and then send to the prospect afterwards.
Turn an existing sales brochure into something more interactive
If you already have a sales brochure, catalogue, presentation or PDF, it can provide the starting point.
We can reuse existing copy, imagery, diagrams, case studies and brand assets while rethinking how the content should work online.
The important part is not simply converting pages into a browser-based format.
A genuinely interactive version should take advantage of what digital allows: better navigation, more flexible content, richer media, clearer calls to action and a more engaging route through the sales story.
We can assess your existing brochure and identify opportunities to add:
- Interactive navigation →
- Video and animation →
- Expandable content →
- Interactive diagrams →
- Forms and calls to action →
- or a complete redesign around the digital experience
Designed as an interactive experience from the start
The strongest interactive brochures are planned differently from printed brochures.
We consider the content structure, navigation, interactions and calls to action before the visual design is finalised, so the brochure feels coherent rather than like a PDF with effects added afterwards.
That means thinking about:
- User journeys
- Navigation and menus
- Progressive disclosure of content
- Video and animation
- Interactive diagrams and hotspots
- Mobile and desktop behaviour
- Accessibility
- Forms and calls to action
- Links to supporting website content
The result is a publication that feels designed to be interacted with rather than simply viewed.
Our interactive sales brochure process
Interactivity works best when it is planned around the sales message.
We combine content thinking, brochure design, digital UX and development so the finished publication works as one joined-up experience rather than a collection of effects.
01. Discovery
We understand your proposition, audience, sales process, content and what the interactive brochure needs to achieve.
02. Content and user journey
We structure the information and plan how different audiences should move through it.
03. Interaction planning
We identify where navigation, video, animation, interactive diagrams, forms or other functionality will improve the experience.
04. Design
We design the visual language, layouts, navigation and interaction states around your brand and sales objectives.
05. Development
We build and test the interactive functionality across appropriate screen sizes and devices.
06. Launch
Your brochure is prepared for sharing, embedding, presentations, campaigns and use by your sales team.
Why choose Toast for your interactive sales brochure?
We combine nearly 30 years of brochure design experience with digital design and development expertise
Interactive brochure design needs more than software.
The technology only works when the information, design and user experience have been thought through properly.
We bring together:
- Sales brochure design
- Information architecture
- Digital UX
- Interactive design
- Animation and motion
- Content structure
- Brand understanding
- Web development
That means we can look at the whole experience: what the brochure needs to communicate, how the reader should move through it and which interactions genuinely make the sales story stronger.
We can work from an existing brochure or build a completely new interactive sales publication from the ground up.
When should you choose an interactive sales brochure?
Interactivity is particularly valuable when a conventional brochure cannot communicate the whole story effectively.
Choose an interactive sales brochure when your proposition is complex, visual, technical or benefits from allowing prospects to explore information in their own way.
It is also a strong choice when video, animation, demonstrations, interactive diagrams or direct enquiry functionality can make the sales experience more persuasive.
Frequently asked questions about Interactive Sales Brochures
If you cannot find an answer on this page, get in touch and we will be happy to help
What is an interactive sales brochure?
An interactive sales brochure is a browser-based digital publication that combines brochure design with interactive functionality such as navigation, video, animation, diagrams, forms, galleries, links and calls to action.
How is an interactive brochure different from a PDF?
A PDF is primarily a document format. An interactive brochure is built as a digital experience, which gives much greater freedom over navigation, media, movement, layered content and user interaction.
Can an interactive brochure include video and animation?
Yes. Video, animation and motion can be embedded directly into the experience where they help explain a product, service, process or proposition.
Can readers click and explore different content?
Yes. We can create menus, hotspots, tabs, expandable content, category navigation and other interactions that allow readers to choose what they want to explore.
Can an interactive brochure include forms and calls to action?
Yes. Enquiry forms, booking links, quote requests, email links, downloads and other calls to action can be incorporated directly into the sales journey.
Does an interactive sales brochure work on mobile?
It can be designed responsively for desktop, tablet and mobile. We consider screen size and touch interaction as part of the design and development process.
Can you convert our existing brochure into an interactive version?
Yes. We can use your existing brochure as a starting point, but we will usually recommend adapting the structure and design so the interactive version makes proper use of the digital format.
Do we need lots of interactive features?
No. The aim is not to add as many effects as possible. We recommend the interactions that make information easier to understand, improve the sales journey or make it easier for the reader to take action.
Turn your sales brochure into something people can actually interact with
If your brochure needs to do more than display pages, we can create an interactive sales experience built around your audience and sales process.
From simple interactive navigation to video, animation, diagrams, forms and richer browser-based content, we will recommend the functionality that genuinely improves the brochure.
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