Digital Product Brochure Design
Present your products clearly with a digital product brochure
Your product brochure needs to do more than show people what you sell.
It needs to help customers understand your range, compare options and find the right product for their needs.
A digital product brochure gives you a flexible way to present products, specifications, features, applications and supporting information in one well-designed sales tool.
It can support your sales team, help distributors and resellers, give prospective customers the information they need and make complex product ranges much easier to explore.
At Toast, we create digital product brochures in two formats: Digital PDF and Interactive Digital Publications.
The right format depends on your products, your audience and how the brochure needs to be used.
Two ways to take your product brochure digital
Different products need different ways of being presented.
For some ranges, a professionally designed PDF with clear product categories, specifications and links is exactly what is needed. For others, video, animation, filtering, interactive diagrams and richer online content can make products much easier to understand.
Digital PDF
A professional, portable product brochure that is easy to download, share, save and print.
A Digital PDF is ideal when your product brochure needs to be:
- Downloaded
- Attached to emails
- Shared by sales teams
- Sent to distributors or resellers
- Stored for offline reference
- Printed when required
- Linked from product pages
A product PDF does not have to behave like a printed catalogue on a screen. We can add contents pages, internal navigation, hyperlinks, bookmarks, product links and calls to action so customers can move through large ranges quickly.
Best for: product catalogues, range brochures, technical product guides, sales literature and downloadable product information.
Interactive Digital Publications
When a product brochure needs to do more than display pages, an Interactive Digital Publication can create a much richer product experience.
Interactive product brochures can include:
- Product videos
- Animation
- Interactive diagrams
- Product navigation
- Forms and enquiries
- Links to product pages
- Technical data and specifications
- Downloads
- Calls to action
They are accessed through a web browser and shared using a link, making them useful for sales presentations, launches, exhibitions, complex ranges and products that benefit from demonstration.
Interactivity should always make the products easier to understand or buy. We use digital features where they improve the experience, rather than adding them simply for effect.
Best for: complex product ranges, technical products, launches, sales presentations, configurable products and product stories that need more than static pages.
Which digital product brochure is right for you?
The choice is not about which format has more features. It is about how your customers need to explore your products and how your sales team will use the brochure.
| Feature | Digital PDF | Interactive Digital Publication |
| Easy to download | ✓ | |
| Easy to attach to email | ✓ | |
| Easy to print | ✓ | |
| Product page links | ✓ | ✓ |
| Contents and navigation | ✓ | ✓ |
| Product video | Limited / linked | ✓ |
| Animation | ✓ | |
| Interactive diagrams | Limited | ✓ |
| Browser-based experience | ✓ | |
| Useful for sales teams | ✓ | ✓ |
| Ideal for complex product ranges | ✓ | ✓ |
We will help you choose the format that gives the best balance of product information, usability and investment.
What should a digital product brochure communicate?
A product brochure should give customers enough information to understand your range and make a confident next step without overwhelming them.
Depending on your products, it could include:
Product ranges
Organise products into clear families, categories or applications so customers can quickly find what is relevant.
Features and benefits
Explain what each product does, what makes it useful and the problems it is designed to solve.
Specifications
Present dimensions, materials, performance data, options and other technical information clearly.
Applications
Show where, how and why products are used, particularly where the right choice depends on a specific application.
Product evidence
Use photography, diagrams, case studies, test data, certifications and demonstrations to support product claims.
What happens next
Give customers a clear route to request a quote, contact sales, download data or view the product online.
Digital product brochure design starts with your customer
Before we start designing pages, we look at how people actually choose your products.
A useful product brochure is built around the questions customers ask, the information they compare and the point at which they are ready to contact you or buy.
- Who is buying or specifying the product?
- What do they need the product to do?
- Which features or specifications matter most?
- What alternatives are they likely to compare?
- What supporting information do they need?
- And what should they do once they have found the right product?
How can a digital product brochure be used?
Your product brochure can work across your whole sales and marketing process.
Rather than being a document that sits on a downloads page, it can become a practical tool for generating enquiries, supporting conversations and helping customers make product decisions.
Sales and business development
Give sales teams a clear, consistent way to present ranges, options, features and specifications.
Email and follow-up
Send relevant product information after an enquiry, meeting or sales conversation without directing customers through multiple web pages.
Website
Link to your product brochure from relevant product or sector pages, or embed an Interactive Digital Publication within your website.
Presentations and meetings
Use the brochure to guide product discussions, demonstrate options and provide supporting technical information.
Events and exhibitions
Use tablets, screens or QR codes to let visitors explore your product range without carrying large quantities of printed literature.
Product launches
Create a focused piece of launch content combining product information, imagery, video, features and calls to action.
Distributors and resellers
Give partners an up-to-date sales tool they can use to understand, present and specify your products.
From printed product catalogue to digital brochure
If you already have a printed product catalogue or brochure, you do not necessarily need to start again.
Existing artwork, product data, photography and copy can often provide a strong starting point for a digital version.
However, simply exporting the printed document as a PDF is rarely the best use of digital.
Customers may need quicker navigation, direct links to product pages, clearer specification tables, searchable content, video demonstrations or a structure that works better on screen.
We can assess your existing product brochure and recommend whether it should be:
- Converted →
- Adapted →
- Reorganised →
- or redesigned for digital from the beginning
Designed around products from the start
If you are creating a new product brochure, we can plan the content, structure and digital functionality before design begins.
That makes it easier to create a brochure that handles product ranges, technical information and customer journeys properly, rather than trying to bolt digital features onto a finished print layout.
That means thinking about:
- Product hierarchy and categories
- Comparison and specification data
- Screen-based reading
- Mobile and desktop viewing
- Navigation and searchability
- Accessibility
- Links to product pages and downloads
- Video, animation and demonstrations
- Enquiries and calls to action
The result is a product brochure designed to help people find, understand and act on the information they need.
Our digital product brochure process
Every product range is different, so we do not force projects into a fixed template.
The process below gives us a strong starting point, but we adapt it around your products, existing content, data, sales process and internal team.
01. Discovery
We understand your products, customers, sales process, distribution channels and what the brochure needs to achieve.
02. Product content and structure
We organise ranges, categories, specifications and supporting content into a structure customers can navigate easily.
03. Format
We recommend either a Digital PDF or an Interactive Digital Publication based on the products, audience and required functionality.
04. Design
We design layouts, product pages, tables, diagrams and navigation around your brand and the information customers need.
05. Development
Where useful, we add interactive elements such as video, animation, product links, forms, downloads and navigation.
06. Delivery
Your completed product brochure is prepared for your website, sales team, distributors, campaigns or other required channels.
Why choose Toast for your digital product brochure?
We have been designing brochures, catalogues and product communications for nearly 30 years
Product brochures sit at the point where design, sales and detailed information all need to work together.
That is why successful digital product brochures are not simply about making a document look good.
We bring together:
- Brochure and catalogue design
- Product information design
- Digital design
- Content structure
- Brand understanding
- User experience
- Interactive development
- Print and digital expertise
We can work from an existing product catalogue, spreadsheet, technical data, website content or a completely new brief.
Because we understand both print and digital, we can recommend the right approach for the way your customers actually use product information.
Digital PDF or Interactive Digital Publication?
Still not sure which is right for your products?
Choose a Digital PDF if you need a professional product brochure that is portable, easy to download, simple to email and useful offline.
Choose an Interactive Digital Publication if your products benefit from video, animation, interactive diagrams, richer navigation or other browser-based functionality.
Frequently asked questions about Digital Product Brochures
If you cannot find an answer on this page, get in touch and we will be happy to help
What is a digital product brochure?
A digital product brochure presents your products, ranges, features, specifications and supporting information in a format designed for screens. It can be created as a downloadable Digital PDF or as an Interactive Digital Publication.
What is the difference between a Digital PDF and an Interactive Digital Publication?
A Digital PDF retains the familiar document format and is useful when product information needs to be downloaded, emailed, saved or printed. An Interactive Digital Publication provides more scope for browser-based navigation, video, animation, interactive diagrams and other digital functionality.
Should I choose a PDF or an interactive product brochure?
It depends on your products and how customers use the information. If portability, offline access and straightforward sharing matter most, a PDF can work extremely well. If products need demonstration, richer navigation or more interactive explanation, an Interactive Digital Publication may be more appropriate.
Can my existing printed product catalogue be converted into a digital brochure?
Yes. Existing artwork, product data, imagery and content can often be adapted. We will assess what you already have and recommend whether it should be converted, reorganised, adapted or redesigned for digital.
Can a Digital PDF link directly to individual products?
Yes. Digital PDFs can include links to product pages, technical downloads, enquiry forms, email addresses and other online resources, as well as internal navigation and bookmarks.
Can an Interactive Digital Publication include product video?
Yes. Product demonstrations, installation videos, animation, interactive diagrams and other media can be incorporated where they help customers understand the product.
Can a digital product brochure handle large product ranges?
Yes. Good information architecture is particularly important for large ranges. We can use categories, contents, navigation, links and structured layouts to make extensive product information easier to explore.
Can you help organise product data and content?
Yes. We can work with existing catalogues, spreadsheets, technical data and website content, then help structure and refine the information required for the brochure.
Give your products a better digital sales tool
Whether you need a straightforward Digital PDF or a fully Interactive Digital Publication, the objective is the same: make your products easier to understand, compare and specify.
Let us create a digital product brochure that supports your customers, sales team and wider marketing activity.
- Call: 01295 266644
- Email: [email protected]
- Or complete the form
