Digital Corporate Brochure Design
Communicate your business with a digital corporate brochure
Your corporate brochure needs to do more than explain what your company does.
It needs to communicate your proposition, establish credibility and give your audience a reason to take the next step.
A digital corporate brochure gives you a flexible way to present your business online. It can introduce your organisation to prospective customers, support your sales team, strengthen your marketing and provide a professional introduction to your products, services and capabilities.
At Toast, we create digital corporate brochures in two formats: Digital PDF and Interactive Digital Publications.
The right choice depends on what you need your brochure to achieve.
Two ways to take your corporate brochure digital
Not every business needs the same type of digital brochure.
For some, a professionally designed PDF with intuitive navigation and links provides everything they need. For others, video, animation, interactive content and online functionality can create a much more engaging experience.
Digital PDF
A professional, shareable digital brochure that retains the familiarity and flexibility of a PDF.
A Digital PDF is ideal when you need a brochure that can be:
- Downloaded
- Attached to emails
- Shared with prospects
- Stored and accessed easily
- Printed when required
- Linked from your website
- Used by your sales team
A PDF doesn’t have to be a static document. We can build in navigation, hyperlinks, bookmarks and calls to action to make it easier to use.
Best for: corporate profiles, company brochures, capability statements, sales brochures and documents that need to be easily downloaded and shared.
Interactive Digital Publications
When your corporate brochure needs to become more than a document, an Interactive Digital Publication can create a richer online experience.
Interactive publications can combine carefully considered design with features such as:
- Video
- Animation
- Interactive graphics
- Navigation
- Forms
- Links
- Data visualisation
- Calls to action
- Other web-based content
They can be accessed through a web browser and shared using a link, making them particularly useful for online marketing, presentations, campaigns and business development.
The important thing is that interactivity should have a purpose. Adding movement or technology simply because it is possible doesn’t necessarily make a brochure better. The interactive elements should help your audience understand your business or take action.
Best for: corporate presentations, complex propositions, annual reports, campaigns, sales presentations and organisations looking for a more engaging digital experience.
Which digital corporate brochure is right for you?
The choice isn’t about which format is more advanced. It’s about which format is right for your audience and how you intend to use your brochure.
| Feature | Digital PDF | Interactive Digital Publication |
| Easy to download | ✓ | |
| Easy to attach to email | ✓ | |
| Easy to print | ✓ | |
| Website links | ✓ | ✓ |
| Navigation | ✓ | ✓ |
| Video | Limited / linked | ✓ |
| Animation | ✓ | |
| Interactive content | Limited | ✓ |
| Browser-based experience | ✓ | |
| Ideal for sales teams | ✓ | ✓ |
| Ideal for richer online experiences | ✓ |
We’ll help you decide which approach provides the best balance of communication, usability and investment.
What should a digital corporate brochure communicate?
A corporate brochure should give your audience a clear understanding of your business without asking them to work through unnecessary information.
Depending on your objectives, it could include:
Who you are
Introduce your organisation, its history, values and proposition.
What you do
Explain your products, services and capabilities in a way that makes sense to your audience.
Who you work with
Demonstrate your experience through clients, sectors, partnerships and previous projects.
Why choose you
Highlight the expertise, experience, credentials and qualities that differentiate your business.
Evidence
Use case studies, testimonials, statistics, awards and results to substantiate your claims.
What happens next
Give your audience a clear and relevant call to action
Digital brochure design starts with your audience
Before we get into what it looks like.
You don’t want to start thinking about page layouts, animation or interactive features; we consider the person who will be reading your brochure.
- Who are they?
- What do they already know?
- What do they need to understand?
- What questions are they likely to have?
- And, most importantly, what do you want them to do next?
How can a digital corporate brochure be used?
Your brochure doesn’t need to sit quietly on your website waiting to be discovered.
It can become a useful part of your wider marketing and sales activity.
Sales and business development
Give prospective clients a clear introduction to your organisation before or after a sales conversation.
Email marketing
Share a brochure directly with prospects, clients, partners or other audiences.
Website
Link to your brochure from relevant pages or embed an Interactive Digital Publication within your website.
Presentations and meetings
Use your corporate brochure as supporting material during meetings, pitches and presentations.
Events and exhibitions
Use QR codes to give visitors immediate access to your company information.
Marketing campaigns
Use your brochure as a central piece of campaign content, supported by email, social media and other digital channels.
Proposals and tenders
Introduce your organisation, expertise and capabilities alongside a more detailed proposal.
From printed brochure to digital experience
If you already have a printed corporate brochure, you don’t necessarily need to start again.
Existing brochure artwork and content can often provide a useful starting point for a digital version.
However, simply converting a printed document into a PDF isn’t always the best solution.
Digital audiences read differently. Screen sizes vary. Links can replace printed contact details. Video can replace lengthy explanations. Navigation can make complex documents easier to explore.
We can assess your existing brochure and recommend whether it should be:
- Converted →
- Adapted →
- or redesigned for digital from the beginning
Designed for digital from the start
If you’re creating a new corporate brochure, we can design it with its eventual digital use in mind.
That means considering interactive opportunities before the design is finalised, rather than trying to add them afterwards.
It also means thinking about:
- Screen-based reading
- Mobile and desktop viewing
- File size
- Navigation
- Accessibility
- Calls to action
- Video and animation
- Online distribution
- The relationship between the brochure and your website
The result is a brochure that feels designed for digital rather than simply converted to digital format.
Our digital corporate brochure process
Whilst we never employ a cookie-cutter approach to our projects, most digital corporate brochures follow this process.
We adapt how we work to how our clients need us to work – every business is different, so there’s no one-size-fits-all.
01. Discovery
We understand your organisation, audience, proposition and objectives.
02. Content and structure
We establish what needs to be communicated and create a logical structure for the brochure.
03. Format
We recommend either a Digital PDF or an Interactive Digital Publication, based on how your audience will use it.
04. Design
We create the visual language, layouts and user experience around your brand and objectives.
05. Development
Where required, we introduce interactive elements such as video, animation, forms and navigation.
06. Delivery
Your completed brochure is prepared for the ways you need to use and distribute it.
Why choose Toast for your digital corporate brochure?
We’ve been designing brochures and corporate communications for nearly 30 years
That experience matters because successful digital brochures aren’t primarily about technology.
They’re about communication and design.
We bring together:
- Corporate communications
- Graphic design
- Digital design
- Content structure
- Brand understanding
- User experience
- Interactive development
- Print and digital expertise
We can work from an existing corporate brochure or develop a completely new concept.
And because we understand both the printed and digital environments, we can recommend the approach that makes sense for your business rather than forcing every project into the same format.
Digital PDF or Interactive Digital Publication?
Still not sure which is right for you?
Choose a Digital PDF if you need something professional, portable and easy to download, share and print.
Choose an Interactive Digital Publication if you want a richer online experience that incorporates video, animation, interactive content, and web-based functionality.
Frequently asked questions about Corporate Digital Brochures
If you can’t find an answer on this page, get in touch and we’ll be happy to help
What is a digital corporate brochure?
A digital corporate brochure is an online presentation of your organisation, proposition, products, services, capabilities and experience. It can be created as a Digital PDF or as an Interactive Digital Publication.
What is the difference between a Digital PDF and an Interactive Digital Publication?
A Digital PDF retains the familiar document format and is particularly useful when a brochure needs to be downloaded, emailed or printed. An Interactive Digital Publication provides greater scope for browser-based interaction, video, animation and other digital functionality.
Should I choose a PDF or an interactive brochure?
It depends on your objectives and audience. If portability and straightforward sharing are important, a PDF may be the better option. If you want to create a richer online experience, an Interactive Digital Publication may be more appropriate.
Can my existing printed brochure be converted into a digital brochure?
Yes. Existing artwork and content can often be adapted for digital use. We’ll assess the brochure and recommend whether conversion, adaptation or a complete redesign is the most appropriate approach.
Can a Digital PDF contain links?
Yes. Digital PDFs can include hyperlinks, navigation, bookmarks and calls to action.
Can an Interactive Digital Publication include video?
Yes. Video, animation and other interactive elements can be incorporated where they add value to the reader’s experience.
Can my digital brochure be used on my website?
Yes. Digital PDFs can be linked from your website, while Interactive Digital Publications can be accessed online and, where appropriate, embedded within a web page.
Can you help with the content?
Yes. We can work with your existing content or help structure and refine the information required for the brochure.
Give your corporate brochure a digital life
Whether you need a straightforward Digital PDF or a fully Interactive Digital Publication, the objective is the same: communicate your business clearly and give your audience a reason to engage.
Let’s create a digital corporate brochure that works as part of your wider marketing and sales activity.
- Call: 01295 266644
- Email: [email protected]
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