Simon, Author at Digital Brochure design by Toast

Why interactive features only work when they support a clear goal, and how to keep interactivity purposeful rather than decorative.

Why overdesigned brochures confuse readers, and how simplicity and white space help a brochure’s message land.

Clearing up the common misconception that a digital brochure is simply a PDF with hyperlinks added.

Why page views alone do not prove a brochure is working, and which analytics actually show whether it supports sales.

Why digital brochures offer stronger navigation, engagement and insight than a standard PDF, plus common PDF pitfalls.

An introduction to the three main types of digital brochure and why every company should have one in its marketing mix.

Why digital brochures make conversions easier to track than traditional printed ones, and how that drives better results.

How digital brochures have transformed customer engagement, tracing the evolution from printed booklets to interactive formats.

How digital brochures fit alongside printed ones in a marketing strategy, and how to make the most of their functionality.

Why template-driven online design tools have limits, and why some businesses still choose a professional designer.

Whatever form a digital brochure takes, why good design remains the most important factor in whether it succeeds.

Weighing up whether digital brochures are more effective than printed ones, and where each format still has its place.

Whether video content can be embedded in a digital brochure, and how video marketing has shaped brochure design.

A look at the software options for creating digital brochures in-house or with a professional designer.

An outline of five key benefits of digital brochures, including cross-platform access, easy sharing and real-time updates.

Clearing up the confusion around what ‘digital brochure’ actually means, from basic PDFs to interactive multimedia.

Articles by Simon